Small business owners often view their businesses as their babies, and as proud parents, they want their family and friends to be a part of their success stories.
However, this eagerness can sometimes turn into desperation as they pressure their friends and family to become customers. Unfortunately, this approach rarely yields positive results and can damage relationships permanently.
As a small business owner, I’ve also been tempted to pursue this approach, but I’ve learned that wisdom is crucial in such situations. That’s why I have decided to share these tips with you.
1. Your loved ones might not have the money.
Asking your broke cousin to buy your overpriced product might not be the best idea. Please don’t put your loved ones in an uncomfortable position by asking them to spend money they don’t have.
2. You might lose a friend.
Nothing ruins a friendship like a pushy salesperson. They might avoid you altogether if you’re constantly hounding your friends and family to buy from you.
It doesn’t mean they will love your product just because they love you. They might feel obligated to buy from you but won’t necessarily enjoy what they’ve purchased.
Don’t ruin your friendship just because you need to make some sales.
4. It’s just plain awkward.
Imagine going to a family dinner and being pressured to buy something from your aunt’s new business. It’s awkward and uncomfortable, and nobody wants to be in that situation.
If you’re known for pressuring your loved ones to buy from you, you might get a reputation as an annoying salesperson. Nobody wants to be that person.
6. It’s not sustainable.
Your business should be able to stand independently without relying on your friends and family to keep it afloat. You might need to rethink your strategy if you can’t attract customers who aren’t related to you.
Meet Inspiration, a multi-talented writer, editor, and devoted dog lover. With a diverse range of writing skills that transcend categories, Inspiration captivates readers with her words, leaving an indelible mark on every piece she creates.
Comments 1